* YAAQEE STUDIO *

First Custom-Made Grills Design Studio in Iran

OVERVIEW & PROCESS

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OVERVIEW & PROCESS *

I started my grills brand in Iran at age 20 with nothing but a dream and a lot of passion. I wanted to create custom-made tooth jewelry that reflected each customer's unique style and personality. I started everything from scratch, from designing the packaging, designing the logo, and photographing my products to marketing and customer service. I have had to learn how to manage my inventory, market my products effectively, and provide exceptional customer service to build a loyal customer base, learn the process of making grills through trial and error, and hone my skills over time.

LOGO DESIGN

After multiple trial and errors I landed on a simple and clean design for the packaging. The final packaging is functional, protects the grills very well and is sustainable since it’s made out of recyclable transparent acrylic sheets (PMMA). Moreover, it’s cost-friendly and easy to manufacture in large quantities. It provides clear and concise information about the product, including usage instructions and ways to take care of the grills.

FINALIZED PACKAGING

TEETH MOLD

Includes customer’s teeth mold to be used as a stand for the grills or other creative purposes.

It can sit on the surface of choice as a decorative piece, ring or earring tray, or even ashtray.

POCKET BOX

Comes with a magnetic pocket box for ease of carrying around in public places.

The customer could take off their grills when needed and put them in this minimal package which prevents the grills from getting lost or damaged.

Making grills is a complex process. It involves several steps, from consulting with the customer on their design preferences, creating a mold of their teeth, and casting the grills in silver or another metal. Each step requires precision and attention to detail to ensure the final product is perfect.

I would start the process by taking an impression of my customer's teeth and creating a mold of their teeth. I would then use the mold to create a wax model of the grills, which is then cast in metal (I used silver). The Silver is melted down, poured into the mold, and cooled and hardened.

Once the metal had hardened, I removed it from the mold and cleaned it up to remove any excess metal or rough edges. Then, any diamonds or other stones that are to be added to the grills are set into the metal.

Finally, I would polish the grills to a high shine and fit to the customer's teeth to ensure a perfect fit.

BRANDING

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BRANDING *

The first step to branding is to define its values, personality, and unique selling proposition. I needed to understand my target audience and their needs to tailor my branding messages to resonate with them. I started by designing a versatile, simple, and unique logo. The software used was Adobe Photoshop and Adobe Illustrator.

PACKAGING DESIGN

Designing the packaging took approximately 4 to 5 months and probably was one of the most challenging parts of the whole design process. To begin, I made sure to define the brand's identity, values, and target audience to ensure that the packaging is consistent with the brand and appeals to the right customers. I wanted the packaging to be interactive and unique so I made more than three prototypes - all varied in design and characteristics - using different materials.

LO-FI PROTOTYPES

YAAQEE’S ADHESIVE CREAM

To be applied in each unit of grills before putting the grills on the designated tooth for extra strength.

GRAPHIC DESIGN

Using Adobe Indesign designed two instruction forms that are included in the package when shipped to the customer. Moreover, each customer would become a Yaaqee Studio member when purchasing and would benefit from discounts and special offers over time.

CUSTOMERS

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CUSTOMERS *

Featured

Aug 13, 2019